02 / The founder chapter

What I am building.

Peels & Co is our answer to a question that followed us home: what are we cleaning with, every single day?

PEELS & COGoodbye, grimy assumptions.
Hello, cleaner thinking.

Clean Homes. Untouched Earth.

Why it exists

After 18 years of building brands for other people, I wanted to build one for my own home. Prasanna came to the same question through mindful living and organic farming: we think about what goes into our bodies, so why not what goes into our homes?

That shared thought became a plant-based home-care brand. The work is part formulation, part education, and part proving that a cleaner can perform well without relying on the harsh ingredients people have come to expect.