← Back to work01 / Journey
Where I have worked.
Media, digital platforms, agency partnerships and brand building. The path from media sales to digital leadership, followed by a new chapter as a founder.
Career chapters
01 / 2019–2025GirnarSoft / CarDekho Group
VP, Digital
- Managed agency partnerships for CarDekho, ZigWheels, BikeDekho, PowerDrift and PriceDekho.
- Built joint business plans with leading media agencies and managed revenue upward of ₹80 crore.
- Delivered integrated advertising, event and content solutions across the group’s brands.
- Negotiated and activated complex agency contracts and strengthened senior partner relationships.
- Created engagement programmes to educate agency teams on new offerings.
- Led a seven-person team to rebuild the PriceDekho website and improve its revenue and profitability.
- Developed strategies for the non-OEM business, balancing volume and profitability.
- Built revenue streams and solutions including Oniyuri, The Loop and Girnar Premium Audience.
02 / 2017–2019dailyhunt / Versé Innovation
National Lead, New Business & Agency Relationships
- Led new business nationally before moving into agency relationships.
- Built a new vertical and led a three-person team managing senior relationships across agency holding companies.
- Expanded networks with new and existing partners to improve market coverage.
- Developed and executed an agency strategy designed to scale year-on-year revenue.
- Introduced partner education through training, business reviews and product updates.
- Reviewed sales policies, packages, proposals and ideas for new advertisers.
- Managed relationships with advertisers including HUL, Patanjali, Canon, J&J, Reckitt, Raymond and Nokia.
03 / 2012–2017LinkedIn India
Marketing Solutions leadership
- Built the mid-market and SMB acquisition team for LinkedIn Marketing Solutions in India.
- Trained team members in prospecting, solution pitches, proposals, negotiation and closing.
- Served on the Marketing Solutions India and APAC Online Sales leadership team.
- Helped new advertisers develop into strategic accounts.
- Previously led the India Online Sales team selling LinkedIn Marketing Solutions.
- Identified new business opportunities and developed strategic partnerships with key accounts.
- Coached new sales colleagues and supported client retention.
- Worked with decision makers across retail, technology, finance, education and automotive sectors.
04 / 2007–2010NDTV Media Ltd. / Aidem Ventures
Sales Officer
- Worked as Sales Officer during an early chapter in media and advertising.
Earlier: Ideacts Innovations (Manager, Sales, 2010–2012); Standard Chartered Bank, Dubai (Personal Loans Sales, 2006–2007); Delhi Times, The Times of India (Freelance Reporter, 2003–2004).
Awards & accomplishments
2013 · LinkedInGlobal Sales Person of the Year
Awarded after achieving 193% of annual target by onboarding major accounts.
2013 · LinkedInGlobal Top Performer Club
Recognised for outstanding sales performance.
APAC · LinkedInBig Deal Winner
Recognised for signing a US$200,000 deal.
LeadershipThe Daredevil Award
Recognised as an intelligent risk taker after building a new team of six.
Selected projects
PriceDekho rebuildOniyuriThe LoopGirnar Premium AudiencePeels & Co